UOWD Library

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Strategic brand management : building, measuring and managing brand equity Kevin Keller

by Keller, Kevin Lane, 1956-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Education, 2013Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): 3 day loan 658.827 KE ST.

Exploring strategy / Gerry Johnson; Richard Whittington; Duncan Angwin

by Johnson, Gerry | Whittington, Richard | Scholes, Kevan | Angwin, Duncan | Regner, Patrick.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Pearson, 2014Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.4012 JO EX.

Business analytics : methods, models, and decisions James R. Evans

by Evans, James R., (James Robert), 1950-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2013Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.401 EV BU.

Exploring strategy : text and cases Gerry Johnson, Richard Whittington, Duncan Angwin et.. al

by Johnson, Gerry | Whittington, Richard | Scholes, Kevan | Angwin, Duncan | Regner, Patrick.

Edition: 11th ed.Material type: book Book Publisher: Harlow, England : Pearson, 2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Main Collection 658.4012 JO EX.

Strategic brand management : building, measuring and managing brand equity Kevin Keller

by Keller, Kevin Lane, 1956-.

Edition: 5th ed.Material type: book Book Publisher: New York : Pearson Education, c2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8/27.

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