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What is branding? / Matthew Healey.

By: Material type: TextTextSeries: Essential design handbooksPublication details: Mies, Switzerland : RotoVision, c2008.Description: 256 p. : ill. (chiefly col ; 23 cmISBN:
  • 9782940361458 (trade)
  • 2940361452
Subject(s): DDC classification:
  • 658.8/27 22
Summary: A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 HE WH (Browse shelf(Opens below)) Available T0036349

Cover title.

Includes bibliographical references (p. 250-251) and index.

A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies.

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