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The fundamentals of marketing / Edward Russell.

By: Material type: TextTextSeries: AVA fundamentalsPublication details: Switzerland : AVA, c2010.Description: 191 p. : ill. (chiefly col ; 24 cmISBN:
  • 9782940373727 (pbk.)
  • 2940373728
Other title:
  • Marketing
Subject(s): DDC classification:
  • 658.8 22
Summary: An introduction to the basics of marketing and marketing communications that explains selling theories, consumer behavior, market research, strategic thinking, and managing the creative process.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 RU FU (Browse shelf(Opens below)) Available T0039306

Includes bibliographical references.

An introduction to the basics of marketing and marketing communications that explains selling theories, consumer behavior, market research, strategic thinking, and managing the creative process.

Adult Follett Library Resources.

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