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Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan.

By: Material type: TextTextSeries: Adweek booksPublication details: Hoboken, NJ : Wiley, c2003.Edition: 2nd edDescription: x, 292 p. : ill ; 23 cmISBN:
  • 0471281395 (pbk.)
Subject(s): DDC classification:
  • 659.13/2 22
LOC classification:
  • HF5825 .S88 2003
Summary: Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.132 SU HE (Browse shelf(Opens below)) Checked out 21/01/2021 T0019686

Includes bibliographical references (p. [273]-275) and index.

Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.

Adult Follett Library Resources.

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