Artificial intelligence for marketing : practical applications / Jim Sterne
Material type: TextSeries: Wiley & SAS business seriesPublication details: Hoboken, New Jersey : John Wiley & Sons, c2017.Description: xix, 344 p. : ill. ; 24 cmISBN:- 9781119406334
- 1119406331
- 658.80028563 ST AR
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.80028563 ST AR (Browse shelf(Opens below)) | Available | T0057846 |
Includes index.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
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