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Artificial intelligence for marketing : practical applications / Jim Sterne

By: Material type: TextTextSeries: Wiley &​ SAS business seriesPublication details: Hoboken, New Jersey : John Wiley &​ Sons, c2017.Description: xix, 344 p. : ill. ; 24 cmISBN:
  • 9781119406334
  • 1119406331
Subject(s): DDC classification:
  • 658.80028563 ST AR
Summary: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.80028563 ST AR (Browse shelf(Opens below)) Available T0057846

Includes index.

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

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