Marketing communications : theory and applications /
By: Rossiter, John R
Title By: Bellman, Steven
Material type: BookPublisher: Frenchs Forest, N.S.W. : Prentice Hall, 2005.Description: xviii, 500 p. : ill ; 25 cm.ISBN: 1741032695Program: MARK333 MARK940Subject(s): Communication in marketing | Positioning (Advertising)Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 RO MA (Browse shelf) | Available | T0025736 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 RO MA (Browse shelf) | Available | T0025737 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8 RI TW The 22 immutable laws of marketing : violate them at your own risk / | 658.8 RI TW The 22 immutable laws of marketing / | 658.8 RO EN Entry strategies for international markets / | 658.8 RO MA Marketing communications : theory and applications / | 658.8 RO MA Marketing communications : theory and applications / | 658.8 RO MA Marketing professional services : | 658.8 RU FU The fundamentals of marketing / |
Includes index. Includes bibliographical references.
MARK333 MARK940