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Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford.
Material type:
TextPublication details: London : Kogan Page, 1999.Edition: rev. edDescription: xii, 300 p. : ; 24 cm. : illISBN: - 0749429186
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 SM ST (Browse shelf(Opens below)) | Available | T0026450 |
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| 658.802 SM MA Marketing communications : | 658.802 SM MA Marketing communications : | 658.802 SM MA Marketing communications : | 658.802 SM ST Strategic marketing communications : | 658.802 ST MA The marketing pathfinder : | 658.802 TA EV Everyone's a critic : | 658.802 TE CO Communication excellence : |
Includes bibliographical references and index.
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