Strategic marketing communications : new ways to build and integrate communications /

Material type:

BookPublisher: London : Kogan Page, 1999.Edition: rev. ed.Description: xii, 300 p. : ; 24 cm. : ill.ISBN: 0749429186Subject(s): Communication in marketing | Strategic planning

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.802 SM ST (Browse shelf)	Available		T0026450

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Includes bibliographical references and index.

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