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Strategic marketing communications : new ways to build and integrate communications /

By: Smith, Paul
Title By: Berry, Chris | Pulford, Alan
Material type: BookPublisher: London : Kogan Page, 1999.Edition: rev. ed.Description: xii, 300 p. : ; 24 cm. : ill.ISBN: 0749429186Subject(s): Communication in marketing | Strategic planning
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Includes bibliographical references and index.

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