The marketers guide to public relations in the 21st century /
By: Harris, Thomas L
Title By: Whalen, Patricia T | Harris, Thomas L | Marketers guide to public relations
Material type:
BookPublisher: Mason, Ohio : Texere, 2006.Description: viii, 287 p. : ; 24 cm. : ill.ISBN: 0324312105Other title: The marketers guide to public relations in the twenty first century.Subject(s): Corporations -- Public relations | Marketing -- Management | Public relations
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.222 HA MA (Browse shelf) | Available | T0027562 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 659.20994 MA PU Public relations writing / | 659.222 BE GA Gaining influence in public relations : the role of resistance in practice / | 659.222 GU PU Public relations : a values-driven approach / | 659.222 HA MA The marketers guide to public relations in the 21st century / | 659.222 SA PR PR on a budget / | 659.285 EX PR The expressive organization : linking identity, reputation, and the corporate brand / | 659.285 HE CO Corporate diplomacy : building reputations and relationships with external stakeholders / |
Rev. ed. of: The marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge. 1991.
Includes bibliographical references (p. 273-277) and index.