Strategic marketing management /
By: Aaker, David A
Material type:
BookPublisher: Hoboken, NJ : John Wiley, c2005.Edition: 7th ed.Description: xii, 356 p. : ill ; 23 cm.ISBN: 0471484261 (pbk.)Program: MARK344 MARK935 MGMT218Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AA ST (Browse shelf) | Available | T0020420 |
Total holds: 0
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| 658.788 WA GL Global logistics and distribution planning : | 658.78822 ZY LE Lean distribution : applying lean manufacturing to distribution, logistics, and supply chain / | 658.8 AA BR The brand race how to rise above the competition / | 658.8 AA ST Strategic marketing management / | 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management : global perspectives |
Includes index.
MARK344 MARK935 MGMT218