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Strategic marketing management /

By: Aaker, David A
Material type: BookPublisher: Hoboken, NJ : John Wiley, c2005.Edition: 7th ed.Description: xii, 356 p. : ill ; 23 cm.ISBN: 0471484261 (pbk.)Program: MARK344 MARK935 MGMT218Subject(s): Marketing -- ManagementDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 658.8 AA ST (Browse shelf) Available T0020420
Total holds: 0

Includes index.

MARK344 MARK935 MGMT218

Other editions of this work

Strategic market management / by Aaker, David A. ©2008

Wiley, (Hoboken, NJ :) xii, 322 p. : ill ; 23 cm.

Strategic market management / by Aaker, David A. ©2001

Wiley, (New York :.) xiv, 338 p. : ill ; 23 cm.

Strategic market management / by Aaker, David A. ©2005

John Wiley & Sons, (Milton, Qld. :) xx, 411 p. : ; ill. ;. 26 cm. :

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