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Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins.
Material type:
TextPublication details: Boston : McGraw-Hill, c2008.Edition: 6th edDescription: ill ; 25 cm. xx, 346 pISBN: - 9780071263917
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WA MA (Browse shelf(Opens below)) | Available | T0034071 |
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| 658.802 WA HO How to prepare a promotional plan / | 658.802 WA MA Marketing planning : | 658.802 WA MA Marketing strategy : | 658.802 WA MA Marketing strategy : | 658.802 WA MA Marketing strategy : | 658.802 WA MA Marketing finance : | 658.802 WE HO How to write a marketing plan / |
Includes bibliographical references and index.
MARK935
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