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Marketing strategy : a decision-focused approach / Orville C. Walker Jr, John W. Mullins.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, c2008.Edition: 6th edDescription: ill ; 25 cm. xx, 346 pISBN:
  • 9780071263917
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 658.802 WA MA (Browse shelf(Opens below)) Available T0034071

MARK935 Autumn2025

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658.802 WA HO How to prepare a promotional plan / 658.802 WA MA Marketing planning : 658.802 WA MA Marketing strategy : 658.802 WA MA Marketing strategy : 658.802 WA MA Marketing strategy : 658.802 WA MA Marketing finance : 658.802 WE HO How to write a marketing plan /

Includes bibliographical references and index.

MARK935

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