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Marketing strategy : a decision-focused approach /

By: Walker, Orville C
Title By: Mullins, John W
Material type: BookPublisher: Boston : McGraw-Hill, c2008.Edition: 6th ed.Description: ill ; 25 cm. xx, 346 p.ISBN: 9780071263917Program: MARK935Subject(s): Marketing -- Management | Strategic planning
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 WA MA (Browse shelf) Available T0034071
Total holds: 0

Includes bibliographical references and index.


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