Marketing strategy : a decision-focused approach /
By: Walker, Orville C
Title By: Mullins, John W
Material type:
BookPublisher: Boston : McGraw-Hill, c2008.Edition: 6th ed.Description: ill ; 25 cm. xx, 346 p.ISBN: 9780071263917Program: MARK935Subject(s): Marketing -- Management | Strategic planning
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WA MA (Browse shelf) | Available | T0034071 |
Total holds: 0
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| 658.802 WA HO How to prepare a promotional plan / | 658.802 WA MA Marketing planning : a step-by-step guide / | 658.802 WA MA Marketing strategy : | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing finance : turning marketing strategies into shareholder value | 658.802 WE HO How to write a marketing plan / |
Includes bibliographical references and index.
MARK935