Business market management : understanding, creating and delivering value /
By: Anderson, James C
Title By: Narus, James A | Narayandas, Das
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd ed.Description: xxv, 470 p. : ill ; 24 cm.ISBN: 9780132089968Subject(s): Industrial marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AN BU (Browse shelf) | Available | T0040464 |
Total holds: 0
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| 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management / | 658.8 AM SU Sustainable luxury brands : | 658.8 AN BU Business market management : understanding, creating and delivering value / | 658.8 AN LO The long tail : how endless choice is creating unlimited demand / | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : an introduction / |
Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.