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Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 3rd edDescription: xxv, 470 p. : ill ; 24 cmISBN: - 9780132089968
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 AN BU (Browse shelf(Opens below)) | Available | T0040464 |
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| 658.8 AA ST Strategic market management / | 658.8 AA ST Strategic market management / | 658.8 AM SU Sustainable luxury brands : | 658.8 AN BU Business market management : | 658.8 AN LO The long tail : | 658.8 AR ET Ethical marketing and the new consumer / | 658.8 AR MA Marketing : |
Previous ed.: published as by James C. Anderson and James A. Narus. 2004. Includes bibliographical references and index.
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