New product launch : 10 proven strategies /
By: Schneider, Joan
Title By: Yocum, Jeanne
Material type:
BookPublisher: Deerfield, Ill. : Stagnito Communications, 2004.Description: xviii, 256 p. : ill ; 24 cm.ISBN: 0975297902Subject(s): New products -- Marketing | MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 SN NE (Browse shelf) | Available | T0025003 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.575 SA VA Value analysis tear-down : a new process for product development and innovation / | 658.575 SC ST Strategic management of technological innovation / | 658.575 SC ST Strategic management of technological innovation | 658.575 SN NE New product launch : 10 proven strategies / | 658.575 TR IN Innovation management and new product development / | 658.575 TR IN Innovation management and new product development / | 658.575 TR IN Innovation management and new product development / |
"Avoid common launch mistakes drive sales with these winning tactics."--Cover.
Includes bibliographical references (p. [238]-244) and index.