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The psychology of marketing : cross-cultural perspectives /

Title By: Raab, Gerhard | Goddard, Jason G | Ajami, Riad A | Unger, Alexander
Material type: BookPublisher: Burlington, VT : Gower, 2010.Description: xviii, 393 p. : ill. ; 24 cm.ISBN: 9780566089039 (hardback : alk. paper); 9780566089046 (ebook)Subject(s): Marketing -- Psychological aspects | Consumer behavior -- Psychological aspects | Consumer's preferences -- Cross-cultural studiesDDC classification: 658.8001/9
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.80019 RA PS (Browse shelf) Available T0041597
REGULAR University of Wollongong in Dubai
Main Collection
658.80019 RA PS (Browse shelf) Available T0041574
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Includes index.

Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.

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