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The psychology of marketing : cross-cultural perspectives / by Gerhard Raab ... [et al.].

Contributor(s): Material type: TextTextPublication details: Burlington, VT : Gower, 2010.Description: xviii, 393 p. : ill. ; 24 cmISBN:
  • 9780566089039 (hardback : alk. paper)
  • 9780566089046 (ebook)
Subject(s): DDC classification:
  • 658.8001/9 22
LOC classification:
  • HF5415 .P734 2010
Contents:
Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.80019 RA PS (Browse shelf(Opens below)) Available T0041597
REGULAR University of Wollongong in Dubai Main Collection 658.80019 RA PS (Browse shelf(Opens below)) Available T0041574
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.80019 KA EN Enchantment : 658.80019 KI PS Psychological foundations of marketing : 658.80019 PR EM Emotional intelligence and marketing 658.80019 RA PS The psychology of marketing : 658.80019 RA PS The psychology of marketing : 658.80019 SE NS Sensory marketing : 658.8002 RE AD Readings in electronic commerce /

Includes index.

Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.

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