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The principles of Islamic marketing /

By: Alserhan, Baker Ahmad
Material type: BookPublisher: Burlington, VT : Gower, c2011.Description: xiii, 204 p. ; 25 cm.ISBN: 9780566089220; 9781409428947 (ebook)Subject(s): Markets -- Islamic countries | Islamic countries -- CommerceDDC classification: 658.80088/297
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Islamic Collection
658.80088297 AL PR (Browse shelf) Available T0043127
Total holds: 0

Includes bibliographical references and index.

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

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