The principles of Islamic marketing / Baker Ahmad Alserhan.
Material type:
TextPublication details: Burlington, VT : Gower, c2011.Description: xiii, 204 p. ; 25 cmISBN: - 9780566089220
- 9781409428947 (ebook)
- 658.80088/297 22
- HF5475.I74 A47 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Islamic Collection | 658.80088297 AL PR (Browse shelf(Opens below)) | Available | T0043127 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Islamic Collection Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.1091767 EL CO Corporate Governance In Islamic Finance | 658.15224 FI NA Financial engineering and Islamic contracts / | 658.421 EN TR Entrepreneurship and management in an Islamic context | 658.80088297 AL PR The principles of Islamic marketing / | 658.80088297 AL PR The principles of Islamic marketing / | 658.80091767 MA RK Marketing in the emerging markets of Islamic countries / | 658.84091767 RI IS Islamic perspectives on marketing and consumer behavior : |
Includes bibliographical references and index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
There are no comments on this title.