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The principles of Islamic marketing / Baker Ahmad Alserhan.

By: Material type: TextTextPublication details: Burlington, VT : Gower, c2011.Description: xiii, 204 p. ; 25 cmISBN:
  • 9780566089220
  • 9781409428947 (ebook)
Subject(s): DDC classification:
  • 658.80088/297 22
LOC classification:
  • HF5475.I74 A47 2011
Contents:
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Islamic Collection 658.80088297 AL PR (Browse shelf(Opens below)) Available T0043127

Includes bibliographical references and index.

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

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