Essentials of marketing research /
By: Kumar, V
Title By: Aaker, David A | Day, George S
Material type:
BookPublisher: New York : Wiley, c2002.Edition: 2nd ed.Description: xix, 553 p. : ill. (some col ; 27 cm.ISBN: 047141235X (pbk. : alk. paper)Program: MARK202Subject(s): Marketing researchDDC classification: 658.8/3
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 KU ES (Browse shelf) | Available | T0026130 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 KU ES (Browse shelf) | Available | T0026131 |
Total holds: 0
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| 658.83 JE DA Data-driven marketing : | 658.83 KO MA Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / | 658.83 KO QU Qualitative consumer & marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 LE AD Leading edge marketing research : 21st-century tools and practices / | 658.83 LU MA Marketing research / |
Includes bibliographical references and index.
MARK202