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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
Material type:
TextPublication details: New York : Wiley, c2002.Edition: 2nd edDescription: xix, 553 p. : ill. (some col ; 27 cmISBN: - 047141235X (pbk. : alk. paper)
- 658.8/3 21
- HF5415.2 .K86 2002
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 KU ES (Browse shelf(Opens below)) | Available | T0026130 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 KU ES (Browse shelf(Opens below)) | Available | T0026131 |
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| 658.83 JE DA Data-driven marketing : | 658.83 KO MA Marketing research for non-profit, community and creative organizations : | 658.83 KO QU Qualitative consumer & marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 KU ES Essentials of marketing research / | 658.83 LE AD Leading edge marketing research : | 658.83 LU MA Marketing research / |
Includes bibliographical references and index.
MARK202
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