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Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, U.K. : Wiley, 2011.Edition: 7th edDescription: xvi, 573 p. : ill. (some col.) ; 25 cmISBN:
  • 9780470669976
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .M255 2011
Other classification:
  • BUS058000
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 MC MA (Browse shelf(Opens below)) Available T0043880
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans : 658.802 MC MA Marketing plans : 658.802 MO DO Does your marketing sell? : 658.802 MO GL Global marketing and advertising : 658.802 MO ST Strategic marketing /

Includes bibliographical references and index.

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