Marketing plans : how to prepare them, how to use them /
By: McDonald, Malcolm
Title By: Wilson, Hugh
Material type:
BookPublisher: Chichester, West Sussex, U.K. : Wiley, 2011.Edition: 7th ed.Description: xvi, 573 p. : ill. (some col.) ; 25 cm.ISBN: 9780470669976Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MC MA (Browse shelf) | Available | T0043880 |
Total holds: 0
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| 658.802 MC MA Marketing plans : how to prepare them, how to use them / | 658.802 MC MA Marketing plans : how to prepare them, how to use them / | 658.802 MC MA Marketing plans : how to prepare them, how to use them / | 658.802 MC MA Marketing plans : how to prepare them, how to use them / | 658.802 MO DO Does your marketing sell? : the secret of effective marketing communications / | 658.802 MO GL Global marketing and advertising : understanding cultural paradoxes / | 658.802 MO ST Strategic marketing / |
Includes bibliographical references and index.