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Marketing plans : how to prepare them, how to use them /

By: McDonald, Malcolm
Title By: Wilson, Hugh, 1962-
Material type: BookPublisher: Chichester, West Sussex, U.K. : Wiley, 2011.Edition: 7th ed.Description: xvi, 573 p. : ill. (some col.) ; 25 cm.ISBN: 9780470669976Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.8/02
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 MC MA (Browse shelf) Available T0043880
Total holds: 0

Includes bibliographical references and index.

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