Effective personal communication skills for public relations /
By: Green, Andy
Title By: Chartered Institute of Public Relations
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.2014 GR EF (Browse shelf) | Available | T0044960 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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659.201 PU BL Public relations theory II / | 659.201 PU BL Public relations and social theory : | 659.201 PU BL Public relations and social theory : | 659.2014 GR EF Effective personal communication skills for public relations / | 659.20285 VO WE Web site public relations : how corporations build and maintain relationships online / | 659.20285 WE CO The corporate blogging book : absolutely everything you need to know to get it right / | 659.202854678 CL SO Social media strategy : |
Includes bibliographical references (p. 203-210) and index.
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.