Advertising age : the principles of advertising and marketing communication at work /
By: Thorson, Esther
Title By: Duffy, Margaret
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2012.Description: xvi, 176 p. : ill. ; 26 cm.ISBN: 9781111528751; 9781111528751Uniform titles: Advertising age. Subject(s): Advertising -- United States
Summary:
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1137 TH AD (Browse shelf) | Available | T0045185 |
Total holds: 0
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| 659.113 SP AD Ads to icons : how advertising succeeds in a multimedia age / | 659.113 SP AD Ads to icons : how advertising succeeds in a multimedia age / | 659.113 TA ST Strategic thinking for advertising creatives / | 659.1137 TH AD Advertising age : the principles of advertising and marketing communication at work / | 659.119 FO AD Advertising. | 659.13 BA GR Grapevine : the new art of word-of-mouth marketing / | 659.13 DR CR Creative strategy in advertising / |
The emphasis of this textbook for introductory courses is on applying research and theory to practice. Examples and outside references make the book accessible and easy to understand while rigorous in its investigation of communication practices.