Ethical marketing /
Title By: Murphy, Patrick E
Material type: BookSeries: Basic ethics in action.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 p ; 23 cm.ISBN: 0131848143Subject(s): Marketing -- Moral and ethical aspectsDDC classification: 174/.96588 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 174.96588 MU ET (Browse shelf) | Available | T0027416 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 174.96588 MU ET (Browse shelf) | Available | T0026802 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
174.9657 RE SE Research on professional responsibility and ethics in accounting / | 174.9658 ET HI Ethical issues in contemporary human resource management / | 174.96588 MU ET Ethical marketing / | 174.96588 MU ET Ethical marketing / | 174.96592 PA ET Ethics in public relations : a guide to best practice / | 174.96592 PA ET Ethics in public relations : | 174.966 CL ON Cloning / |
Includes bibliographical references (p. 248-257) and index.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.