Services marketing /
By: Bateson, John E. G
Title By: Hoffman, K. Douglas
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2011.Edition: 4th ed., International ed.Description: xviii, 468 p. : ill. ; 26 cm.ISBN: 9780538476454Subject(s): Service industries -- Marketing | Management and Business StudiesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA SE (Browse shelf) | Available | T0046452 |
Total holds: 0
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| 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing : text and cases / | 658.8 BA SE Services marketing / | 658.8 BA ST Strategic branding of destinations : a framework / | 658.8 BA YO Youtility : | 658.8 BE CA Cases in marketing management. |
Includes bibliographical references and index.