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Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.
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TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th edDescription: xxxiii, 689 p. : col. ill., col. maps ; 29 cmISBN: - 0324028113
- 658.8 21
- HF5415 .Z54 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZI MA (Browse shelf(Opens below)) | Available | T0028219 |
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| 658.8 ZI ES Essentials of marketing research / | 658.8 ZI ES Essentials of marketing research / | 658.8 ZI ES Essentials of marketing research | 658.8 ZI MA Marketing : | 658.8 ZI MA Marketing. | 658.8 ZI MA Marketing. | 658.8 ZI MA Marketing / |
Includes bibliographical references (p. 660-669) and indexes.
TBS904
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