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Marketing : creating and keeping customers in an e-commerce world /

By: Zikmund, William G
Title By: D'Amico, Michael
Material type: BookPublisher: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th ed.Description: xxxiii, 689 p. : col. ill., col. maps ; 29 cm.ISBN: 0324028113Program: TBS904Subject(s): MarketingDDC classification: 658.8
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 ZI MA (Browse shelf) Available T0028219
Total holds: 0

Includes bibliographical references (p. 660-669) and indexes.


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