Marketing : creating and keeping customers in an e-commerce world /
By: Zikmund, William G
Title By: D'Amico, Michael
Material type:
BookPublisher: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th ed.Description: xxxiii, 689 p. : col. ill., col. maps ; 29 cm.ISBN: 0324028113Program: TBS904Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 ZI MA (Browse shelf) | Available | T0028219 |
Total holds: 0
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| 658.8 ZI ES Essentials of marketing research / | 658.8 ZI ES Essentials of marketing research / | 658.8 ZI ES Essentials of marketing research | 658.8 ZI MA Marketing : creating and keeping customers in an e-commerce world / | 658.8 ZI MA Marketing. | 658.8 ZI MA Marketing. | 658.8 ZI MA Marketing / |
Includes bibliographical references (p. 660-669) and indexes.
TBS904