Strategic brand management : building, measuring and managing brand equity Kevin Keller
Material type:
- 9780273779414
- 658.8/27 22
- HF5415.15 .E43 2007
Item type | Current library | Call number | Status | Date due | Barcode | |
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3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0062989 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0037803 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0054938 | ||
TEACHER REF | University of Wollongong in Dubai Tardis | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0047605 |
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658.827 KE BR The breakaway brand : | 658.827 KE LL Kellogg on branding : | 658.827 KE ST Strategic brand management : | 658.827 KE ST Strategic brand management : | 658.827 KE ST Strategic brand management : | 658.827 KE ST Strategic brand management : | 658.827 KN BR The Brandpromise : |
Global edition.
Includes bibliographical references and index.
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
MARK333 MARK980
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