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Strategic brand management : building, measuring and managing brand equity Kevin Keller

By: Material type: TextTextPublication details: New York : Pearson Education, 2013.Edition: 4th edDescription: 590 p. : ill. ; 25 cmISBN:
  • 9780273779414
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.15 .E43 2007
Online resources: Summary: For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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Holdings
Item type Current library Call number Status Date due Barcode
3 DAY LOAN University of Wollongong in Dubai 3 day loan 658.827 KE ST (Browse shelf(Opens below)) Available T0062989
REGULAR University of Wollongong in Dubai Main Collection 658.827 KE ST (Browse shelf(Opens below)) Available T0037803
REGULAR University of Wollongong in Dubai Main Collection 658.827 KE ST (Browse shelf(Opens below)) Available T0054938
TEACHER REF University of Wollongong in Dubai Tardis 658.827 KE ST (Browse shelf(Opens below)) Available T0047605
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.827 KE BR The breakaway brand : 658.827 KE LL Kellogg on branding : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management : 658.827 KN BR The Brandpromise :

Global edition.

Includes bibliographical references and index.

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

MARK333 MARK980

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