Strategic brand management : building, measuring and managing brand equity Kevin Keller
Material type:
TextPublication details: New York : Pearson Education, 2013.Edition: 4th edDescription: 590 p. : ill. ; 25 cmISBN: - 9780273779414
- 658.8/27 22
- HF5415.15 .E43 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0062989 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0037803 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0054938 | ||
| TEACHER REF | University of Wollongong in Dubai Tardis | 658.827 KE ST (Browse shelf(Opens below)) | Available | T0047605 |
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| 658.8 LO SE Services marketing : | 658.8 ZE SE Services marketing : | 658.802 HO MA Marketing strategy & competitive positioning | 658.827 KE ST Strategic brand management : | 658.83 BE MA Marketing metrics : | 658.83 BU MA Marketing research | 658.8342 SO CO Consumer behavior : |
Global edition.
Includes bibliographical references and index.
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
MARK333 MARK980
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