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Strategic brand management : building, measuring and managing brand equity

By: Keller, Kevin Lane, 1956-
Material type: BookPublisher: New York : Pearson Education, 2013.Edition: 4th ed.Description: 590 p. : ill. ; 25 cm.ISBN: 9780273779414Program: MARK333 MARK980Subject(s): Product management | Strategic planningDDC classification: 658.8/27 Online resources: Ebook
Summary:
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
3 DAY LOAN University of Wollongong in Dubai
3 day loan
658.827 KE ST (Browse shelf) Available T0062989
REGULAR University of Wollongong in Dubai
Main Collection
658.827 KE ST (Browse shelf) Available T0037803

MARK980 Spring2022

REGULAR University of Wollongong in Dubai
Main Collection
658.827 KE ST (Browse shelf) Available T0054938
TEACHER REF University of Wollongong in Dubai
Tardis
658.827 KE ST (Browse shelf) Available T0047605
Total holds: 0

Global edition.

Includes bibliographical references and index.

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

MARK333 MARK980

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