Strategic brand management : building, measuring and managing brand equityMaterial type: BookPublisher: New York : Pearson Education, 2013.Edition: 4th ed.Description: 590 p. : ill. ; 25 cm.ISBN: 9780273779414Program: MARK333 MARK980Subject(s): Product management | Strategic planningDDC classification: 658.8/27 Online resources: Ebook
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|3 DAY LOAN||University of Wollongong in Dubai 3 day loan||658.827 KE ST (Browse shelf)||Available||T0062989|
|REGULAR||University of Wollongong in Dubai Main Collection||658.827 KE ST (Browse shelf)||Available||T0037803|
|REGULAR||University of Wollongong in Dubai Main Collection||658.827 KE ST (Browse shelf)||Available||T0054938|
|TEACHER REF||University of Wollongong in Dubai Tardis||658.827 KE ST (Browse shelf)||Available||T0047605|
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|658.8 LE SO Social marketing :||658.8 LO SE Services marketing : people, technology, strategy||658.8 ZE SE Services marketing : integrating customer focus across the firm /||658.827 KE ST Strategic brand management : building, measuring and managing brand equity||658.84 CA IN International marketing /||658.84 GR GL Global marketing||658.848 CA IN International marketing /|
Includes bibliographical references and index.
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.