Winning the story wars : why those who tell and live the best stories will rule the future /
By: Sachs, Jonah
Material type:
BookPublisher: Boston : Harvard Business Review Press, c2012.Description: viii, 264 p. : ill. ; 25 cm.ISBN: 9781422143568; 1422143562Subject(s): Marketing -- Social aspects | Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.8/02
Summary:
Explains how the power of stories can help businesses build brands.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 SA WI (Browse shelf) | Available | T0048257 |
Total holds: 0
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| 658.802 PR ST Strategic marketing : an introduction / | 658.802 RE MA Marketing : planning and strategy / | 658.802 RE ST Strategic marketing : decision making and planning / | 658.802 SA WI Winning the story wars : why those who tell and live the best stories will rule the future / | 658.802 SH IN Integrated marketing communications in advertising and promotion / | 658.802 SM CR Creating market insight : how firms create value from market understanding / | 658.802 SM MA Marketing communications : an integrated approach / |
Explains how the power of stories can help businesses build brands.
Includes bibliographical references (p. 241-249) and index.