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Winning the story wars : why those who tell and live the best stories will rule the future / Jonah Sachs.
Material type:
TextPublication details: Boston : Harvard Business Review Press, c2012.Description: viii, 264 p. : ill. ; 25 cmISBN: - 9781422143568
- 1422143562
- 658.8/02 23
- HF5415 .S223 2012
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 SA WI (Browse shelf(Opens below)) | Available | T0048257 |
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| 658.802 PR ST Strategic marketing : | 658.802 RE MA Marketing : | 658.802 RE ST Strategic marketing : | 658.802 SA WI Winning the story wars : | 658.802 SH IN Integrated marketing communications in advertising and promotion / | 658.802 SM CR Creating market insight : | 658.802 SM MA Marketing communications : |
Explains how the power of stories can help businesses build brands.
Includes bibliographical references (p. 241-249) and index.
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