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Winning the story wars : why those who tell and live the best stories will rule the future /

By: Sachs, Jonah
Material type: BookPublisher: Boston : Harvard Business Review Press, c2012.Description: viii, 264 p. : ill. ; 25 cm.ISBN: 9781422143568; 1422143562Subject(s): Marketing -- Social aspects | Storytelling -- Psychological aspects | Consumers -- Psychology | Social mediaDDC classification: 658.8/02
Summary:
Explains how the power of stories can help businesses build brands.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 SA WI (Browse shelf) Checked out 02/20/2023 T0048257
Total holds: 0

Explains how the power of stories can help businesses build brands.

Includes bibliographical references (p. 241-249) and index.

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