Services marketing : integrating customer focus across the firm /
By: Wilson, Alan
Title By: Wilson, Alan M | Zeithaml. Valarie A | Jo Bitner, Mary | Gremler, Dwayne
Material type:
BookPublisher: London : McGraw-Hill Higher Education, c2012.Edition: 2nd European ed.Description: xxv, 559 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9780077131715Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 WI SE (Browse shelf) | Available | T0048601 |
Total holds: 0
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| 658.8 WH AT What is marketing? / | 658.8 WI ES Essentials of services marketing / | 658.8 WI FU The fundamentals and practice of marketing / | 658.8 WI SE Services marketing : integrating customer focus across the firm / | 658.8 WI TA Taking your business global : your small business guide to sucessful international trade / | 658.8 WI VI Vintage marketing differentiation : | 658.8 WO MA Marketing planning : principles into practice / |
Previous ed.: 2008.
Includes bibliographical references and index.