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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2012.Edition: 2nd edDescription: xxv, 940 p. : ill. ; 25 cmISBN:
  • 9780273737872 (pbk.) :
  • 0273737872 (pbk.) :
Subject(s): DDC classification:
  • 658.827 23
LOC classification:
  • HD69.B7 K449 2012
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 KE ST (Browse shelf(Opens below)) Available T0049289
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management : 658.827 KN BR The Brandpromise : 658.827 KR AR The art of branding / 658.827 KR BR Branding from A to Z /

Formerly CIP. Uk

Includes bibliographical references and index.

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