Strategic brand management : a European perspective /

Material type:

BookPublisher: Harlow : Financial Times Prentice Hall, 2012.Edition: 2nd ed.Description: xxv, 940 p. : ill. ; 25 cm.ISBN: 9780273737872 (pbk.) :; 0273737872 (pbk.) :Subject(s): Brand name products -- Management | Brand name products -- Europe -- Management | Management and Business StudiesDDC classification: 658.827

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.827 KE ST (Browse shelf)	Available		T0049289

Total holds: 0

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Previous	658.827 KE ST Strategic brand management : building, measuring, and managing brand equity /	658.827 KE ST Strategic brand management : building, measuring and managing brand equity	658.827 KE ST Strategic brand management : building, measuring and managing brand equity	658.827 KE ST Strategic brand management : a European perspective /	658.827 KI HO How to build a brand	658.827 KN BR The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /	658.827 KR AR The art of branding /	Next

Formerly CIP. Uk

Includes bibliographical references and index.

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