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Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014.Edition: 1st edDescription: iv, 428 p. : ill. ; 24 cmISBN:
  • 9781292020563
  • 0137136978 (pbk.)
Subject(s): DDC classification:
  • 658.802 22
Summary: For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 MO ST (Browse shelf(Opens below)) Available T0050002
REGULAR University of Wollongong in Dubai Main Collection 658.802 MO ST (Browse shelf(Opens below)) Available T0050003
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.802 MO DO Does your marketing sell? : 658.802 MO GL Global marketing and advertising : 658.802 MO ST Strategic marketing / 658.802 MO ST Strategic marketing / 658.802 MO ST Strategic marketing / 658.802 MU MA Marketing management : 658.802 OS MA Marketing semiotics :

"International edition"--Cover.

Includes bibliographical references and index.

MARK935

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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