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Strategic marketing /

By: Mooradian, Todd A
Title By: Matzler, Kurt | Ring, Larry J
Material type: BookPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014.Edition: 1st ed.Description: iv, 428 p. : ill. ; 24 cm.ISBN: 9781292020563; 0137136978 (pbk.)Program: MARK935Subject(s): Marketing -- Management | Strategic planning | Management and Business StudiesDDC classification: 658.802
Summary:
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 MO ST (Browse shelf) Available T0050002
REGULAR University of Wollongong in Dubai
Main Collection
658.802 MO ST (Browse shelf) Available T0050003
Total holds: 0

"International edition"--Cover.

Includes bibliographical references and index.

MARK935

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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