Strategic marketing / Todd Mooradian, Kurt Matzler, Larry J. Ring
Material type:
- 9781292020563
- 0137136978 (pbk.)
- 658.802 22
Item type | Current library | Call number | Status | Date due | Barcode | |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MO ST (Browse shelf(Opens below)) | Available | T0050002 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MO ST (Browse shelf(Opens below)) | Available | T0050003 |
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658.802 MO GL Global marketing and advertising : | 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MU MA Marketing management : | 658.802 OS MA Marketing semiotics : | 658.802 OS MA Marketing semiotics : |
"International edition"--Cover.
Includes bibliographical references and index.
MARK935
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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