Strategic marketing /
By: Mooradian, Todd A
Title By: Matzler, Kurt | Ring, Larry J
Material type:
BookPublisher: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2014.Edition: 1st ed.Description: iv, 428 p. : ill. ; 24 cm.ISBN: 9781292020563; 0137136978 (pbk.)Program: MARK935Subject(s): Marketing -- Management | Strategic planning | Management and Business StudiesDDC classification: 658.802
Summary:
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MO ST (Browse shelf) | Available | T0050002 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MO ST (Browse shelf) | Available | T0050003 |
Total holds: 0
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| 658.802 MO GL Global marketing and advertising : understanding cultural paradoxes / | 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MO ST Strategic marketing / | 658.802 MU MA Marketing management : a strategic decision-making approach / | 658.802 OS MA Marketing semiotics : signs, strategies, and brand value / | 658.802 OS MA Marketing semiotics : signs, strategies, and brand value / |
"International edition"--Cover.
Includes bibliographical references and index.
MARK935
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.