Manager's guide to online marketing
By: Weaver, Jason D
Material type:
BookPublisher: New York : McGraw-Hill, 2013.Description: xiv, 201 p. : ill. ; 23 cm.ISBN: 9780071801874Subject(s): Internet marketing | Internet searching | Electronic commerce | Web search engines | Branding (Marketing) | Marketing
Summary:
Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 WE MA (Browse shelf) | Available | T0037308 |
Total holds: 0
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| 658.872 WA ES The essentials of digital marketing | 658.872 WA SE The SEO battlefield : | 658.872 WE MA Marketing to the social web : how digital customer communities build your business / | 658.872 WE MA Manager's guide to online marketing | 658.872 WI HA The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / | 658.872 WR FI Fizz : harness the power of word of mouth marketing to drive brand growth / | 658.872 ZI DI The digital manifesto : |
Your business' credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. This book explains how to do this and more by planning and executing effective cross-channel digital outreach using tools and strategies.