E-marketing / Judy Strauss, Raymond Frost.
Material type:
- text
- still image
- unmediated
- volume
- 9781292023038 (pbk.) :
- 658.872 23
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf(Opens below)) | Available | T0050498 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.872 ST EM E-marketing / | 658.872 ST EM E-marketing / | 658.872 ST EM E-marketing / | 658.872 ST EM E-marketing / | 658.872 ST EM E-marketing | 658.872 ST EM E-marketing | 658.872 ST EM E-marketing |
Includes index.
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
There are no comments on this title.