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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2012.Edition: 13th edDescription: 1 v. (various pagings) ; ill., 1 map : 28 cmISBN:
  • 9780071317023 (pbk.) :
  • 0071317023 (pbk.) :
Subject(s): DDC classification:
  • 658.8 22
Summary: Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 PE ES (Browse shelf(Opens below)) Available T0050500
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 PA PR Principles of services marketing / 658.8 PE BA Basic marketing : 658.8 PE BA Basic marketing : 658.8 PE ES Essentials of marketing : 658.8 PE ES Essentials of marketing : 658.8 PE MA Marketing management : 658.8 PE MA Marketing management :

Previous ed.: 2009.

"McGraw-Hill international edition"--Cover.

Includes bibliographical references and index.

Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

MARK101

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