Creative strategy in advertising /
By: Drewniany, Bonnie L
Title By: Jewler, A. Jerome
Material type:
BookPublisher: Belmont, California : Wadsworth, [2014]Edition: 11th ed.Description: xviii, 314 p. : ill. ; 26 cm.Content type: still image | text Media type: unmediated Carrier type: volumeISBN: 9781133307266Program: MARK333; MARK940Subject(s): Advertising copy | Advertising layout and typography | AdvertisingDDC classification: 659.132
Summary:
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.132 DR CR (Browse shelf) | Checked out | 01/21/2021 | T0026744 |
Total holds: 0
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| 659.130688 WA ME Media selling : television, print, internet, radio | 659.132 AI CU Cutting edge advertising : how to create the world's best print for brands in the 21st century / | 659.132 AT CO Copy righter / | 659.132 DR CR Creative strategy in advertising / | 659.132 SU HE Hey, Whipple, squeeze this : a guide to creating great ads / | 659.132 SU HE Hey whipple squeeze this! : the classic guide to creating great ads / | 659.133 BL DE Designing direct mail that sells / |
Previous ed.: 2008.
Includes bibliographical references and index.
This book provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step.
MARK333
MARK940