Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
Material type:
TextPublication details: Maidenhead : McGraw-Hill Higher Education, c2013.Edition: 7th ed. David Jobber and Fiona Ellis-ChadwickDescription: xxxv, 885 p. : col. ill ; 26 cmISBN: - 9780077140007
- 0077140001 (paperback)
- 658.8 23
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO PR (Browse shelf(Opens below)) | Available | T0015910 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JO PR (Browse shelf(Opens below)) | Available | T0015911 |
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| 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing / | 658.8 JO PR Principles and practice of marketing | 658.8 JO PR Principles and practice of marketing | 658.8 KA LU The luxury strategy : |
Previous ed.: published as by David Jobber. 2010.
Includes bibliographical references and index.
MARK101
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice.
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