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Online political communication : how to use the web to build consensus and boost participation / Gianluca Giansante

By: Material type: TextTextPublication details: Cham : Springer, c2015.Description: xv, 188 p. : ill. ; 23 cmISBN:
  • 978-3319176161
Subject(s): DDC classification:
  • 320.014 GI ON
Online resources: Summary: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 320.014 GI ON (Browse shelf(Opens below)) Available T0018883
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
320.014 CH HY The hybrid media system : 320.014 CH ME Media control : 320.014 CR PE Performing politics : 320.014 GI ON Online political communication : 320.014 ME DI Mediatization of politics : 320.014 SA GE The Sage handbook of political communication / 320.019 FU ID Identity :

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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