Online political communication : how to use the web to build consensus and boost participation /Material type: BookPublisher: Cham : Springer, c2015.Description: xv, 188 p. : ill. ; 23 cm.ISBN: 978-3319176161Subject(s): Communication in politics | Internet -- Political aspects | Internet -- Social aspects | Internet in public administration | POLITICAL SCIENCEDDC classification: 320.014 GI ON Online resources: Location Map
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||320.014 GI ON (Browse shelf)||Available||T0018883|
, Shelving location: Main Collection Close shelf browser
|320.014 CH HY The hybrid media system :||320.014 CH ME Media control :||320.014 CR PE Performing politics :||320.014 GI ON Online political communication :||320.014 ME DI Mediatization of politics :||320.014 SA GE The Sage handbook of political communication /||320.019 FU ID Identity :|
Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.