Social marketing : principles and practice Robert J Donovan, Nadine Henley
Material type:
TextPublication details: Melbourne, Australia : IP Communications, c2003.Description: xii, 415 p. : ill. ; 25 cmISBN: - 9780957861756
| Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DO SO (Browse shelf(Opens below)) | Available | T0053420 |
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| 658.8 DO MA Marketing management and strategy / | 658.8 DO PR Principles and practice of social marketing : | 658.8 DO PR Principles and practice of social marketing : | 658.8 DO SO Social marketing : | 658.8 DO VA Value-based marketing : | 658.8 DO VA Value-based marketing : | 658.8 DU MA Marketing management : |
The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
MARK920 UOWD
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