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Ethics in social marketing

Title By: Andreasen, Alan R, 1934-
Material type: BookPublisher: Washington, D.C. : Georgetown University Press, c2001.Description: ix, 212 p. : ill. ; 24 cm.ISBN: 9780878408207Program: MARK920Subject(s): Social marketing -- Moral and ethical aspects | Marketing -- Ethical aspectsDDC classification: 174/.4 Online resources: Location Map
Summary:
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
174.4 ET HI (Browse shelf) Available T0053421
REGULAR University of Wollongong in Dubai
Main Collection
174.4 ET HI (Browse shelf) Available T0053422
Total holds: 0

Includes bibliographical references and index.

Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.

Adult

Adult

MARK920

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