Ethics in social marketing edited by Alan R. Andreasen
Material type:
TextPublication details: Washington, D.C. : Georgetown University Press, c2001.Description: ix, 212 p. : ill. ; 24 cmISBN: - 9780878408207
- 174/.4
| Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
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| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 ET HI (Browse shelf(Opens below)) | Available | T0053421 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 ET HI (Browse shelf(Opens below)) | Available | T0053422 |
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| 174.4 ET HI Ethical issues in business : | 174.4 ET HI The ethics of human resources and industrial relations / | 174.4 ET HI Ethics and social responsibility : | 174.4 ET HI Ethics in social marketing | 174.4 ET HI Ethics in social marketing | 174.4 FE BU Business ethics : | 174.4 FE BU Business ethics : |
Includes bibliographical references and index.
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
MARK920
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