Consumer behavior : buying, having, and beingMaterial type: BookPublisher: Boston : Pearson, c2017.Edition: 12th ed.Description: xxii, 601 p. : col. ill. ; 29 cm.ISBN: 9780134129938; 9781292153100Program: MARK217, MARK936Subject(s): Consumer behavior | Consumers AttitudesDDC classification: 658.8342 SO CO Online resources: Ebook
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|3 DAY LOAN||University of Wollongong in Dubai Main Collection||658.8342 SO CO (Browse shelf)||Available||Ebook Available||T0059357|
|CRS||University of Wollongong in Dubai Closed Reserve||658.8342 SO CO (Browse shelf)||Available||T0055458|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8342 SO CO (Browse shelf)||Available||T0056013|
|3 DAY LOAN||University of Wollongong in Dubai Main Collection||658.8342 SO CO (Browse shelf)||Available||T0055459|
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|658.83 BE MA Marketing metrics :||658.83 BU MA Marketing research||658.83 MA ES Essentials of marketing research :||658.8342 SO CO Consumer behavior :||658.84 DO IN International marketing strategy :||658.872 BL DI The digital marketing handbook :||659.1 MO AD Advertising & IMC :|
Revised edition of the author's Consumer behavior, 2015.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.