Social marketing : strategies for changing public behavior /
By: Kotler, Philip
Title By: Roberto, Eduardo L
Material type: BookPublisher: New York : London : Free Press ; Collier Macmillan, c1989.Description: xii, 401 p. : ill ; 25 cm.ISBN: 0029184614 :Subject(s): Social marketing | Behavior modificationDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 KO SO (Browse shelf) | Available | T0018413 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8342 KA CO Consumer behavior | 658.8342 KA ST Study guide for consumer behavior | 658.8342 KE WA The wallet allocation rule : winning the battle for share | 658.8342 KO SO Social marketing : strategies for changing public behavior / | 658.8342 LA CO Consumer behaviour in Australia and New Zealand / | 658.8342 LA CO Consumer behaviour in Australia and New Zealand / | 658.8342 LA CO Consumer behavior in action : real-life applications for marketing managers / |
Includes bibliographical references (p. 371-389).