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Social marketing : strategies for changing public behavior /

By: Kotler, Philip
Title By: Roberto, Eduardo L
Material type: BookPublisher: New York : London : Free Press ; Collier Macmillan, c1989.Description: xii, 401 p. : ill ; 25 cm.ISBN: 0029184614 :Subject(s): Social marketing | Behavior modificationDDC classification: 658.8
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 KO SO (Browse shelf) Available T0018413
Total holds: 0

Includes bibliographical references (p. 371-389).

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