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Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto.
Material type:
TextPublication details: New York : Free Press ; London : Collier Macmillan, c1989.Description: xii, 401 p. : ill ; 25 cmISBN: - 0029184614 :
- 658.8 20
- HF5415.122 .K68 1989
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 KO SO (Browse shelf(Opens below)) | Available | T0018413 |
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| 658.8342 KA CO Consumer behavior | 658.8342 KA ST Study guide for consumer behavior | 658.8342 KE WA The wallet allocation rule : | 658.8342 KO SO Social marketing : | 658.8342 LA CO Consumer behaviour in Australia and New Zealand / | 658.8342 LA CO Consumer behaviour in Australia and New Zealand / | 658.8342 LA CO Consumer behavior in action : |
Includes bibliographical references (p. 371-389).
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