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Digital innovation and entrepreneurship

By: Whittington, Richard, 1958-
Material type: BookPublisher: New York, NY : Cambridge University Press, c2018.Description: xxii, 456 p. : ill. ; 25 cm.ISBN: 9781108470506 (hardback : alk. paper); 9781108454940 (pbk. : alk. paper)Subject(s): Electronic commerce | Entrepreneurship | Information technology -- Economic aspects | Technological innovations -- Economic aspectsDDC classification: 658.4 WH DI
Summary:
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
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Includes bibliographical references and index.

About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points.

Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.

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