Digital innovation and entrepreneurship
By: Whittington, Richard
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.4 WH DI (Browse shelf) | Available | October2018 | T0060296 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points.
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.