Consumer behavior and culture : consequences for global marketing and advertising
By: De Mooij, Marieke
Material type:
BookPublisher: Thousand Oaks, CA : SAGE, c2019.Edition: 3rd ed.Description: xvii, 451 p. : ill. ; 25 cm.ISBN: 9781544318158Subject(s): Consumer BehaviorDDC classification: 658.8342 DE CO
Summary:
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 DE CO (Browse shelf) | Available | Oct2019 | T0062844 |
Total holds: 0
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| 658.8342 CO NS Consumer neuroscience | 658.8342 CU AL All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / | 658.8342 DE CO Consumer behavior and culture : consequences for global marketing and advertising / | 658.8342 DE CO Consumer behavior and culture : | 658.8342 EA CO Consumer behaviour : applications in marketing / | 658.8342 EV CO Consumer behaviour / | 658.8342 EV CO Consumer behaviour / |
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.