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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Description: xxii, 489 p. : ill ; 23 cmISBN:
  • 9780131986220
  • 0131986228 (13: 978-0-13-198622-0)
Other title:
  • Entertainment marketing and communication
Subject(s): DDC classification:
  • 790.2 22
LOC classification:
  • GV188.3.U6 S29 2008
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 790.2 SA EN (Browse shelf(Opens below)) Available T0039969
REGULAR University of Wollongong in Dubai Main Collection 790.2 SA EN (Browse shelf(Opens below)) Available T0035752

Includes bibliographical references and index.

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