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Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Description: xxii, 489 p. : ill ; 23 cmISBN: - 9780131986220
- 0131986228 (13: 978-0-13-198622-0)
- Entertainment marketing and communication
- Leisure industry -- United States -- Marketing
- Performing arts -- United States -- Marketing
- Entertainment events -- United States -- Marketing
- Amusements -- United States -- Marketing
- Tourism -- United States -- Marketing
- Recreation -- United States -- Marketing
- Consumer behavior -- United States
- Communication in marketing -- United States
- 790.2 22
- GV188.3.U6 S29 2008
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 790.2 SA EN (Browse shelf(Opens below)) | Available | T0039969 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 790.2 SA EN (Browse shelf(Opens below)) | Available | T0035752 |
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| 790.0723 VE RE Research methods for leisure and tourism : | 790.0937 DU GL Gladiators : | 790.2 SA EN Entertainment marketing & communication : | 790.2 SA EN Entertainment marketing & communication : | 790.2068 EN TE Entertainment management : | 791 DW UN Understanding media production | 791.06875924 BE OU Be our guest : |
Includes bibliographical references and index.
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