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Entertainment marketing & communication : selling branded performance, people, and places /

By: Sayre, Shay

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BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Description: xxii, 489 p. : ill ; 23 cm.ISBN: 9780131986220; 0131986228 (13: 978-0-13-198622-0)Other title: Entertainment marketing and communication.Subject(s): Leisure industry -- United States -- Marketing | Performing arts -- United States -- Marketing | Entertainment events -- United States -- Marketing | Amusements -- United States -- Marketing | Tourism -- United States -- Marketing | Recreation -- United States -- Marketing | Consumer behavior -- United States | Communication in marketing -- United StatesDDC classification: 790.2

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Holdings ( 2 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	790.2 SA EN (Browse shelf)	Available		T0039969
REGULAR	University of Wollongong in Dubai Main Collection	790.2 SA EN (Browse shelf)	Available		T0035752

Total holds: 0

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Previous	790.0723 VE RE Research methods for leisure and tourism : a practical guide /	790.0937 DU GL Gladiators : violence and spectacle in ancient Rome /	790.2 SA EN Entertainment marketing & communication : selling branded performance, people, and places /	790.2 SA EN Entertainment marketing & communication : selling branded performance, people, and places /	790.2068 EN TE Entertainment management : towards best practice /	791 DW UN Understanding media production	791.06875924 BE OU Be our guest : perfecting the art of customer service /	Next

Includes bibliographical references and index.

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