Marketing communications objectives, strategy, tactics John R. Rossiter; Larry Percy and Lars Bergkvist

By:

Rossiter, John R

Publication details: London : Sage, c2018.Description: pISBN:

9781526438652

Subject(s):

Marketing

DDC classification:

658.802 RO MA

Online resources:

eBook

Summary: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

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Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode
eBook	University of Wollongong in Dubai eBook	658.802 RO MA (Browse shelf(Opens below))	More online.	Available		T0065853

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Previous	658.802 HO MA Marketing strategy and competitive positioning	658.802 HO MA Marketing strategy & competitive positioning	658.802 HO MA Marketing strategy and competitive positioning	658.802 RO MA Marketing communications objectives, strategy, tactics	658.83 BE MA Marketing metrics :	658.83 MA MA Marketing research :	658.834 PA MA Marketing analytics :	Next

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

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