Data-driven marketing : the 15 metrics everyone in marketing should know
By: Jeffery, Mark
Material type: BookPublisher: Hoboken, NJ : Wiley, c2010.Description: xxi, 298 p. : ill ; 24 cm.ISBN: 9780470504543; 0470504544 (trade)Program: TBS982, MARK904, MARK804; MARK901; TBS804Subject(s): Marketing research | Marketing -- Mathematical models | Marketing -- Case studies | Marketing -- Research | Marketing -- Mathematical models | Marketing -- Case studiesDDC classification: 658.8/3 Online resources: Ebook
Summary:
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
CRS | University of Wollongong in Dubai Closed Reserve | 658.83 JE DA (Browse shelf) | Available | T0013798 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 JE DA (Browse shelf) | Available | T0039314 |
Total holds: 0
, Shelving location: Closed Reserve Close shelf browser
658.83 AA MA Marketing research / | 658.83 BE MA Marketing metrics : | 658.83 BE MA Marketing metrics : | 658.83 JE DA Data-driven marketing : | 658.83 MA ES Essentials of marketing research : | 658.8342 SO CO Consumer behavior : | 658.84 DO IN International marketing strategy : |
Includes bibliographical references (p. 276-283) and index.
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
Adult
TBS982, MARK904, MARK804
MARK901
TBS804