Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2010.Description: xxi, 298 p. : ill ; 24 cmISBN: - 9780470504543
- 0470504544 (trade)
- 658.8/3
| Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 JE DA (Browse shelf(Opens below)) | Available | T0013798 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 JE DA (Browse shelf(Opens below)) | Available | T0039314 |
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| 658.83 HE HA The handbook of market intelligence : | 658.83 HE HA The handbook of market intelligence : | 658.83 JE DA Data-driven marketing : | 658.83 JE DA Data-driven marketing : | 658.83 KO MA Marketing research for non-profit, community and creative organizations : | 658.83 KO QU Qualitative consumer & marketing research / | 658.83 KU ES Essentials of marketing research / |
Includes bibliographical references (p. 276-283) and index.
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
TBS982, MARK904, MARK804
MARK901
TBS804
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