The marketing imagination /
By: Levitt, Theodore
Material type:
BookPublisher: New York : London : Free Press ; Collier Macmillan, c1986.Edition: New, expanded ed.Description: xxv, 238 p. : ill ; 25 cm.ISBN: 0029191807; 0029190908 (pbk.)Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LE MA (Browse shelf) | Available | T0016982 |
Total holds: 0
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| 658.8 LE GU Guerrilla marketing : | 658.8 LE GU Guerrilla marketing in 30 days | 658.8 LE GU Guerrilla marketing : | 658.8 LE MA The marketing imagination / | 658.8 LE MA Marketing : defined, explained, applied / | 658.8 LE MA Marketing : defined, explained, applied / | 658.8 LE SO Social marketing : influencing behaviors for good / |
Includes bibliographical references and index.