Strategic marketing : an introduction /
By: Proctor, Tony
Material type:
BookPublisher: London ; New York : Routledge, 2000.Description: xvii, 318 p. : ill ; 26 cm.ISBN: 0415208106 (hbk.); 0415208114 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 PR ST (Browse shelf) | Available | T0026454 |
Total holds: 0
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| 658.802 PE TW The 20 Ps of marketing : a complete guide to marketing strategy / | 658.802 PO RO ROI of $ocial media : how to improve the return on your social marketing investment / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 RE MA Marketing : planning and strategy / | 658.802 RE ST Strategic marketing : decision making and planning / | 658.802 SA WI Winning the story wars : why those who tell and live the best stories will rule the future / |
Includes bibliographical references (p. [303]-312) and index.