Marketing strategy and competitive positioning /
By: Hooley, Graham J
Title By: Saunders, John A | Piercy, Nigel
Material type: BookPublisher: New York : Financial Times/Prentice Hall, 2004.Edition: 3rd ed.Description: p. cm.ISBN: 0273655167Program: MARK344Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.8/02Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf) | Available | T0026794 |
Total holds: 0
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658.802 HB RT HBR's 10 must reads on strategic marketing. | 658.802 HI MA Marketing strategy : the thinking involved / | 658.802 HO MA Marketing strategy and competitive positioning / | 658.802 HO MA Marketing strategy and competitive positioning / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing planning : a global perspective / |
Includes bibliographical references.
MARK344